Both are EU laws covering different things: GDPR is about personal data; the EU AI Act is about AI systems — including a duty to label AI-generated content and disclose chatbots from Aug 2026. An AI feature that processes personal data can trigger both at once.
| LabelProof | PrivacyProof | |
|---|---|---|
| Rule | EU AI Act content labeling | GDPR privacy & cookie consent |
| Region | EU rules | EU rules |
| Applies if you… | use AI to make images, video, audio or text (or run a chatbot) | collect personal data from visitors in the EU or UK |
| Status | From Aug 2026 | In force |
| Maximum exposure | up to €15M or 3% of global turnover (AI Act Art. 99) | up to €20M or 4% of global turnover (Art. 83) |
| Official source | EUR-Lex — Regulation (EU) 2024/1689 | EUR-Lex — Regulation (EU) 2016/679 |
Often yes. They're separate obligations, so if your business falls within scope of each — for example, customers or activities that each one covers — you have to meet both. The free checkers tell you where you stand on each in about a minute.
Informational only, not legal advice. Scope and figures can be fact-specific — confirm against each cited source. Last reviewed 2026-06-30.