MailProof · supplements & wellness
The US CAN-SPAM Act requires honest headers, a clear unsubscribe, a physical postal address, and honoring opt-outs within 10 business days — up to $53,088 per email.
Supplements are the most claims-sensitive category online: health and efficacy claims, reviews and subscriptions all draw regulator attention on top of the standard privacy rules.
This rule applies to supplement sellers who send marketing or promotional emails. Send marketing emails? Check for a clear unsubscribe, your postal address, and honest headers. Not sure? The free checker tells you in about a minute — no signup.
You need to be able to answer "yes" to each of these — the points supplement sellers most often get caught on:
⚠️ Exposure: up to $53,088 per email (FTC) · Status: In force.
Compare the penalty for every rule →
Supplements are the most claims-sensitive category online: health and efficacy claims, reviews and subscriptions all draw regulator attention on top of the standard privacy rules. Send marketing emails? Check for a clear unsubscribe, your postal address, and honest headers.
A truthful From/subject, a clear and free way to unsubscribe, and a valid physical postal address. You must honor opt-outs within 10 business days.
Yes — it applies to all commercial email, including the first one. There's no exemption for small senders.
Each separate email in violation can incur penalties up to $53,088, and multiple parties (e.g. the brand and its agency) can be liable.
RuleGoose checks this against the US CAN-SPAM Act (15 U.S.C. 7701) + FTC Rule. Read it yourself: eCFR — 16 CFR Part 316 (CAN-SPAM Rule) →
or get one RuleGoose Score across every rule a supplements & wellness business has to meet.
CAN-SPAM email marketing is one of several rules a supplements & wellness business has to meet. See the full supplements & wellness compliance checklist →, or read the platform-neutral CAN-SPAM email marketing guide.
Informational only, not legal advice, and not affiliated with the FTC. Last reviewed 2026-06-30.