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  <title>RuleGoose — rule changes</title>
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  <description>A live feed of the compliance-rule changes RuleGoose tracks for online sellers and creators — EU AI Act, GPSR, FTC reviews, accessibility, auto-renewal, privacy and more.</description>
  <language>en</language>
  <lastBuildDate>Sun, 28 Jun 2026 09:00:00 GMT</lastBuildDate>
  <item>
    <title>PackProof: EU PPWR starts applying</title>
    <link>https://rulegoose.com/guide-packaging.html</link>
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    <pubDate>Wed, 12 Aug 2026 09:00:00 GMT</pubDate>
    <description>The EU Packaging &amp; Packaging Waste Regulation (Reg. (EU) 2025/40) generally applies from 12 Aug 2026, phasing in recyclability, labelling and minimisation rules toward 2030. If you ship packaged goods to the EU, confirm your EPR registrations and start planning packaging changes.</description>
  </item>
  <item>
    <title>LabelProof: Article 50 transparency duties now apply</title>
    <link>https://rulegoose.com/guide-ai-act.html</link>
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    <pubDate>Sun, 02 Aug 2026 09:00:00 GMT</pubDate>
    <description>From today, the EU AI Act's Art. 50 transparency rules are in force: AI-generated images, audio, video and text must be labelled, chatbots must disclose they're AI, and deepfakes must be disclosed. Make sure every AI listing and post carries a clear label.</description>
  </item>
  <item>
    <title>LabelProof: You're being watched (the good kind)</title>
    <link>https://rulegoose.com/guide-ai-act.html</link>
    <guid isPermaLink="false">ruleproof-aiact-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>Welcome to RuleGoose Rule-Watch for the EU AI Act. We'll email the moment the labeling rules change or enforcement ramps — plus a nudge to re-check.</description>
  </item>
  <item>
    <title>Etsy Compliance: Watching Etsy policy for you</title>
    <link>https://rulegoose.com/guide-etsy.html</link>
    <guid isPermaLink="false">ruleproof-etsy-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when Etsy's Creativity Standards or AI/digital-product policies change.</description>
  </item>
  <item>
    <title>RenewProof: Watching auto-renewal law for you</title>
    <link>https://rulegoose.com/guide-subscriptions.html</link>
    <guid isPermaLink="false">ruleproof-sub-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when the FTC rule or a major state auto-renewal law changes.</description>
  </item>
  <item>
    <title>GPSR Ready: Watching GPSR for you</title>
    <link>https://rulegoose.com/guide-gpsr.html</link>
    <guid isPermaLink="false">ruleproof-gpsr-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when GPSR guidance or market-surveillance enforcement shifts.</description>
  </item>
  <item>
    <title>ReviewProof: Watching FTC reviews enforcement for you</title>
    <link>https://rulegoose.com/guide-reviews.html</link>
    <guid isPermaLink="false">ruleproof-rev-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when the reviews rule or Endorsement Guides change, or major enforcement lands.</description>
  </item>
  <item>
    <title>AccessProof: Watching the EAA for you</title>
    <link>https://rulegoose.com/guide-accessibility.html</link>
    <guid isPermaLink="false">ruleproof-eaa-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when accessibility requirements change or your statement needs a refresh.</description>
  </item>
  <item>
    <title>PrivacyProof: Watching GDPR &amp; cookie rules for you</title>
    <link>https://rulegoose.com/guide-gdpr.html</link>
    <guid isPermaLink="false">ruleproof-gdpr-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when GDPR/ePrivacy guidance or cookie-consent enforcement shifts.</description>
  </item>
  <item>
    <title>CCPA Ready: Watching US state privacy for you</title>
    <link>https://rulegoose.com/guide-ccpa.html</link>
    <guid isPermaLink="false">ruleproof-ccpa-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email as new state privacy laws take effect or California guidance changes.</description>
  </item>
  <item>
    <title>MailProof: Watching email/anti-spam rules for you</title>
    <link>https://rulegoose.com/guide-canspam.html</link>
    <guid isPermaLink="false">ruleproof-canspam-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when CAN-SPAM or related anti-spam guidance changes.</description>
  </item>
  <item>
    <title>TextProof: Watching TCPA / texting rules for you</title>
    <link>https://rulegoose.com/guide-tcpa.html</link>
    <guid isPermaLink="false">ruleproof-tcpa-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when SMS consent rules or FCC guidance change.</description>
  </item>
  <item>
    <title>PayProof: Watching PCI DSS for you</title>
    <link>https://rulegoose.com/guide-pci.html</link>
    <guid isPermaLink="false">ruleproof-pci-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when the PCI standard or your obligations change.</description>
  </item>
  <item>
    <title>ADA Ready: Watching ADA web-accessibility for you</title>
    <link>https://rulegoose.com/guide-ada.html</link>
    <guid isPermaLink="false">ruleproof-ada-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when US accessibility expectations or DOJ guidance shift.</description>
  </item>
  <item>
    <title>KidProof: Watching children's-privacy (COPPA) for you</title>
    <link>https://rulegoose.com/guide-coppa.html</link>
    <guid isPermaLink="false">ruleproof-coppa-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when COPPA rules or FTC enforcement guidance for under-13 data change.</description>
  </item>
  <item>
    <title>PackProof: Watching EU packaging &amp; EPR for you</title>
    <link>https://rulegoose.com/guide-packaging.html</link>
    <guid isPermaLink="false">ruleproof-packaging-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when packaging EPR obligations, national scheme rules, or PPWR requirements change.</description>
  </item>
  <item>
    <title>ContractProof: Watching EU consumer-contract rules for you</title>
    <link>https://rulegoose.com/guide-consumer-rights.html</link>
    <guid isPermaLink="false">ruleproof-crd-welcome</guid>
    <pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate>
    <description>We'll email when the Consumer Rights Directive, national transpositions, or withdrawal/refund guidance change.</description>
  </item>
  <item>
    <title>LabelProof: Commission guidance on marking AI content</title>
    <link>https://rulegoose.com/guide-ai-act.html</link>
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    <pubDate>Fri, 15 May 2026 09:00:00 GMT</pubDate>
    <description>New practical guidance on machine-readable marking (C2PA content credentials) for AI outputs. If your generator strips metadata on export, you may need to re-add it.</description>
  </item>
  <item>
    <title>RenewProof: FTC click-to-cancel rulemaking restarted</title>
    <link>https://rulegoose.com/guide-subscriptions.html</link>
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    <pubDate>Sun, 01 Mar 2026 09:00:00 GMT</pubDate>
    <description>After the 2025 court vacatur, the FTC restarted its negative-option rulemaking. State auto-renewal laws keep tightening. Keep your cancel flow self-serve + symmetric.</description>
  </item>
  <item>
    <title>CCPA Ready: Opt-out signals (GPC) under scrutiny</title>
    <link>https://rulegoose.com/guide-ccpa.html</link>
    <guid isPermaLink="false">ruleproof-ccpa-gpc</guid>
    <pubDate>Thu, 15 Jan 2026 09:00:00 GMT</pubDate>
    <description>California and other states are enforcing the requirement to honor Global Privacy Control as a valid opt-out of sale/sharing. Make sure your site detects and respects it.</description>
  </item>
  <item>
    <title>PrivacyProof: Cookie-consent enforcement tightening</title>
    <link>https://rulegoose.com/guide-gdpr.html</link>
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    <pubDate>Mon, 10 Nov 2025 09:00:00 GMT</pubDate>
    <description>EU regulators continue to fine sites where non-essential cookies load before consent or where rejecting is harder than accepting. Make Reject as easy as Accept on the first layer.</description>
  </item>
  <item>
    <title>ADA Ready: Accessibility overlays still draw lawsuits</title>
    <link>https://rulegoose.com/guide-ada.html</link>
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    <pubDate>Mon, 01 Sep 2025 09:00:00 GMT</pubDate>
    <description>Demand letters continue to target sites — including those using accessibility 'overlay' widgets, which don't ensure compliance. Fix accessibility in the actual site to WCAG 2.1 AA.</description>
  </item>
  <item>
    <title>AccessProof: European Accessibility Act applies</title>
    <link>https://rulegoose.com/guide-accessibility.html</link>
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    <pubDate>Sat, 28 Jun 2025 09:00:00 GMT</pubDate>
    <description>EU-facing e-commerce must meet WCAG 2.1 level AA and publish an accessibility statement. Enforcement is ramping across member states.</description>
  </item>
  <item>
    <title>Etsy Compliance: Etsy's 2025 Creativity Standards in force</title>
    <link>https://rulegoose.com/guide-etsy.html</link>
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    <pubDate>Sun, 01 Jun 2025 09:00:00 GMT</pubDate>
    <description>Etsy now polices 'made by the seller' for AI/digital products and removes non-compliant listings. Keep your production fields + disclosures accurate.</description>
  </item>
  <item>
    <title>KidProof: FTC finalizes stricter COPPA Rule</title>
    <link>https://rulegoose.com/guide-coppa.html</link>
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    <pubDate>Tue, 22 Apr 2025 09:00:00 GMT</pubDate>
    <description>The FTC's 2025 COPPA amendments require separate verifiable parental opt-in before disclosing a child's data to third parties or using it for targeted advertising, plus a written data-retention policy — you can no longer keep children's data indefinitely. Review your consent flow and retention practices.</description>
  </item>
  <item>
    <title>PayProof: PCI DSS v4.0 requirements now mandatory</title>
    <link>https://rulegoose.com/guide-pci.html</link>
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    <pubDate>Mon, 31 Mar 2025 09:00:00 GMT</pubDate>
    <description>PCI DSS v4.0's future-dated requirements (including MFA for access and stronger script/anti-skimming controls on payment pages) are now in effect. Make sure your checkout and admin access meet them.</description>
  </item>
  <item>
    <title>TextProof: Tighter one-to-one consent expectations</title>
    <link>https://rulegoose.com/guide-tcpa.html</link>
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    <pubDate>Mon, 27 Jan 2025 09:00:00 GMT</pubDate>
    <description>Regulators and courts keep tightening what counts as prior express written consent for marketing texts. Use a clear, unchecked opt-in and keep records — and always honor STOP.</description>
  </item>
  <item>
    <title>GPSR Ready: GPSR applies across the EU</title>
    <link>https://rulegoose.com/guide-gpsr.html</link>
    <guid isPermaLink="false">ruleproof-gpsr-inforce</guid>
    <pubDate>Fri, 13 Dec 2024 09:00:00 GMT</pubDate>
    <description>The EU General Product Safety Regulation is in force: EU Responsible Person, on-product labelling, and Art. 19 listing disclosures are required. Marketplaces are removing non-compliant listings.</description>
  </item>
  <item>
    <title>ReviewProof: FTC fake-reviews rule in force</title>
    <link>https://rulegoose.com/guide-reviews.html</link>
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    <pubDate>Mon, 21 Oct 2024 09:00:00 GMT</pubDate>
    <description>16 CFR Part 465 bans fake/AI reviews, bought followers, undisclosed insiders, and review suppression — penalties up to ~$51,744 per violation.</description>
  </item>
  <item>
    <title>MailProof: CAN-SPAM penalty cap rises</title>
    <link>https://rulegoose.com/guide-canspam.html</link>
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    <pubDate>Mon, 26 Feb 2024 09:00:00 GMT</pubDate>
    <description>The maximum CAN-SPAM penalty is now up to $53,088 per violating email. Every marketing email still needs a clear unsubscribe, honored within 10 business days, and a valid physical postal address.</description>
  </item>
  <item>
    <title>ContractProof: Omnibus Directive tightens consumer-contract rules</title>
    <link>https://rulegoose.com/guide-consumer-rights.html</link>
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    <pubDate>Sat, 28 May 2022 09:00:00 GMT</pubDate>
    <description>The Modernisation/Omnibus Directive (EU) 2019/2161 applies across the EU: traders face fines of up to 4% of annual turnover for widespread infringements, plus stricter pre-contractual disclosure and clearer order-button labelling under the Consumer Rights Directive. Make sure your distance-selling withdrawal disclosures, model form and 'order with obligation to pay' button are in place.</description>
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