AccessProof · Etsy
Since 28 June 2025, EU-facing e-commerce must meet WCAG 2.1 AA and publish an accessibility statement.
On Etsy the marketplace controls the listing fields, the review system and a lot of the data flow — but you're still the seller of record. Etsy handles some compliance plumbing; the substance of what you claim, disclose and ship is yours.
📦 On Etsy: Etsy collects some EU compliance details from sellers (and surfaces GPSR fields), but appointing a responsible person, labeling and disclosures are still your obligation as the trader.
This rule applies to Etsy sellers who run an online shop that serves customers in the EU. Sell online to EU customers? Since June 2025 your site must be accessible (WCAG 2.1 AA). Not sure? The free checker tells you in about a minute — no signup.
Whatever the platform handles, you still need to be able to answer "yes" to each of these — these are the points Etsy sellers most often get caught on:
⚠️ Exposure: market withdrawal + member-state fines · Status: Since Jun 2025. On Etsy, that's on top of any account suspension for breaking platform policy.
Compare the penalty for every rule →
Etsy gives you the storefront, but eU Accessibility Act (WCAG) compliance is the seller's responsibility — the platform doesn't do it for you. The free checker shows exactly where you stand in about a minute.
Most businesses selling products or services online to EU consumers, since 28 June 2025. Some exemptions apply to microenterprises providing services.
In practice, WCAG 2.1 level AA — covering alt text, keyboard access, colour contrast, labeled forms, captions, and proper structure.
Yes — publish a statement describing your level of conformance and how users can report accessibility barriers.
RuleGoose checks this against the European Accessibility Act (Directive (EU) 2019/882) / WCAG 2.1 AA. Read it yourself: EUR-Lex — Directive (EU) 2019/882 →
or get one RuleGoose Score across every rule your Etsy store has to meet.
EU Accessibility Act (WCAG) is one of several rules a Etsy store has to meet. See the full Etsy compliance checklist →, or read the platform-neutral EU Accessibility Act (WCAG) guide.
Informational only, not legal advice, and not affiliated with the EU or Etsy. Last reviewed 2026-06-30.