LabelProof · Compliance guide
From 2 Aug 2026, Art. 50 requires AI-generated content and chatbots to be clearly labelled and disclosed. Answer 7 questions to find where you're exposed.
This rule applies if you use AI to make images, video, audio or text (or run a chatbot). Make AI images, video, or text? From Aug 2026 the EU AI Act requires it labelled. Not sure? The free checker tells you in about a minute — no signup.
In practice, LabelProof's checker looks at whether you can answer "yes" to each of these. Each one is a place sellers commonly get caught:
⚠️ Exposure: up to €15M or 3% of global turnover (AI Act Art. 99). Status: From Aug 2026.
Statutory maximums are worst-case ceilings, not a prediction — but they're why this is worth ten minutes now. Compare the penalty for every rule →
The Article 50 transparency duties apply from 2 August 2026. AI-generated images, audio, video and text, and AI chatbots, must be disclosed and labelled.
Yes — AI-generated or manipulated media must be marked as artificially generated, ideally with machine-readable marking (e.g. C2PA) plus a visible label.
Yes, unless it's obvious from context. Tell users they're interacting with an AI at the start of the conversation.
RuleGoose checks this against the EU AI Act (Reg. (EU) 2024/1689) Art. 50. Read it yourself: EUR-Lex — Regulation (EU) 2024/1689 →
see the penalty for every rule, or get one RuleGoose Score across every rule that applies to you.
How this rule lands depends on where you sell — what the platform handles for you and what's still on you differs. Pick yours:
This is an EU rule, but it can still apply to you if you sell to EU customers — wherever your business is registered. See what it means for where you're based:
Informational only, not legal advice, and not affiliated with the EU. Last reviewed 2026-07-04.