PrivacyProof · TikTok Shop
GDPR + the cookie rules require a clear privacy policy, lawful opt-in for non-essential cookies, and a way for people to exercise their data rights. Check yours in 60 seconds.
TikTok Shop blends content and commerce, which means AI-content and advertising rules bite harder here than on a plain storefront. The platform handles discovery; the disclosures are yours.
📦 On TikTok Shop: If you sell into the EU through TikTok Shop, EU product-safety and AI-labeling rules apply to your listings and your content alike.
This rule applies to TikTok Shop sellers who collect personal data from visitors in the EU or UK. Collect data from EU/UK visitors? Check your privacy policy, cookie consent, and data-rights handling. Not sure? The free checker tells you in about a minute — no signup.
Whatever the platform handles, you still need to be able to answer "yes" to each of these — these are the points TikTok Shop sellers most often get caught on:
⚠️ Exposure: up to €20M or 4% of global turnover (Art. 83) · Status: In force. On TikTok Shop, that's on top of any account suspension for breaking platform policy.
Compare the penalty for every rule →
TikTok Shop gives you the storefront, but gDPR privacy & cookie consent compliance is the seller's responsibility — the platform doesn't do it for you. The free checker shows exactly where you stand in about a minute.
If you serve EU/UK visitors and use any non-essential cookies (analytics, advertising), yes — they must load only after the visitor opts in, with a Reject option as easy as Accept.
What data you collect, why, the lawful basis, who you share it with, how long you keep it, international transfers, and how to exercise data rights — in plain language, available at collection.
Up to €20 million or 4% of global annual turnover, whichever is higher — plus regulator orders and reputational damage.
RuleGoose checks this against the EU GDPR (Reg. (EU) 2016/679), UK GDPR + ePrivacy/cookie rules. Read it yourself: EUR-Lex — Regulation (EU) 2016/679 →
or get one RuleGoose Score across every rule your TikTok Shop store has to meet.
GDPR privacy & cookie consent is one of several rules a TikTok Shop store has to meet. See the full TikTok Shop compliance checklist →, or read the platform-neutral GDPR privacy & cookie consent guide.
Informational only, not legal advice, and not affiliated with the EU or TikTok Shop. Last reviewed 2026-06-30.