GPSR Ready · Amazon

EU product safety (GPSR) for Amazon sellers: do the rules apply to you?

GPSR (in force since Dec 2024) requires an EU Responsible Person, on-product labelling, and listing disclosures.

Since Dec 2024 EU rules Amazon

How EU product safety (GPSR) works on Amazon

Amazon is a tightly-policed marketplace that pushes a lot of compliance back onto sellers through its policies — but meeting the underlying law is still yours to do. Amazon enforces, it doesn't comply on your behalf.

📦 On Amazon: Amazon requires GPSR compliance data and a responsible person for EU listings, but the labeling, documentation and product-safety substance is the seller's responsibility. What Amazon handles: Amazon collects GPSR and responsible-person details and will block non-compliant EU listings, but accurate safety data and documentation are on you.

Does this apply to you?

This rule applies to Amazon sellers who ship physical products to customers in the EU. Ship physical goods to the EU? Check for an EU Responsible Person, labelling, and listing disclosures. Not sure? The free checker tells you in about a minute — no signup.

The Amazon checklist

Whatever the platform handles, you still need to be able to answer "yes" to each of these — these are the points Amazon sellers most often get caught on:

What's at stake

⚠️ Exposure: recalls, EU sales bans + member-state fines · Status: Since Dec 2024. On Amazon, that's on top of any account suspension for breaking platform policy.

Compare the penalty for every rule →

Common questions

Do I have to handle eU product safety (GPSR) myself on Amazon, or does Amazon cover it?

Amazon collects GPSR and responsible-person details and will block non-compliant EU listings, but accurate safety data and documentation are on you.

What is an EU Responsible Person?

An EU-based entity that takes legal responsibility for a product's safety and compliance. GPSR requires one for products sold to EU consumers.

Does GPSR apply to me?

If you ship physical products to consumers in the EU or Northern Ireland, yes — it has applied since 13 December 2024.

What must a GPSR listing show?

Manufacturer details, the EU Responsible Person, product identifiers (type/batch/serial), and safety warnings — shown before checkout.

The source

RuleGoose checks this against the EU General Product Safety Regulation (EU) 2023/988. Read it yourself: EUR-Lex — Regulation (EU) 2023/988 →

Check your Amazon store against EU product safety (GPSR) — free.
Answer a few questions, see exactly where you're exposed, and draft the fix. No signup, runs in your browser. Run the GPSR Ready checker →

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The full Amazon picture

EU product safety (GPSR) is one of several rules a Amazon store has to meet. See the full Amazon compliance checklist →, or read the platform-neutral EU product safety (GPSR) guide.

Same rule, other platforms

EU product safety (GPSR) on Shopify → EU product safety (GPSR) on Etsy → EU product safety (GPSR) on eBay → EU product safety (GPSR) on TikTok Shop →

Informational only, not legal advice, and not affiliated with the EU or Amazon. Last reviewed 2026-06-30.