GPSR Ready · Shopify

EU product safety (GPSR) for Shopify sellers: do the rules apply to you?

GPSR (in force since Dec 2024) requires an EU Responsible Person, on-product labelling, and listing disclosures.

Since Dec 2024 EU rules Shopify

How EU product safety (GPSR) works on Shopify

Shopify gives you the storefront and checkout, but legal compliance is on you, the merchant — Shopify's own terms make that explicit. The platform ships some tools (a cookie-banner and customer-privacy API, a hosted PCI-compliant checkout), but switching them on and configuring them correctly is your job, not Shopify's.

📦 On Shopify: Selling into the EU from a Shopify store triggers EU rules no matter where you're based — the test is your customer's location, not yours.

Does this apply to you?

This rule applies to Shopify sellers who ship physical products to customers in the EU. Ship physical goods to the EU? Check for an EU Responsible Person, labelling, and listing disclosures. Not sure? The free checker tells you in about a minute — no signup.

The Shopify checklist

Whatever the platform handles, you still need to be able to answer "yes" to each of these — these are the points Shopify sellers most often get caught on:

What's at stake

⚠️ Exposure: recalls, EU sales bans + member-state fines · Status: Since Dec 2024. On Shopify, that's on top of any account suspension for breaking platform policy.

Compare the penalty for every rule →

Common questions

Do I have to handle eU product safety (GPSR) myself on Shopify, or does Shopify cover it?

Shopify gives you the storefront, but eU product safety (GPSR) compliance is the seller's responsibility — the platform doesn't do it for you. The free checker shows exactly where you stand in about a minute.

What is an EU Responsible Person?

An EU-based entity that takes legal responsibility for a product's safety and compliance. GPSR requires one for products sold to EU consumers.

Does GPSR apply to me?

If you ship physical products to consumers in the EU or Northern Ireland, yes — it has applied since 13 December 2024.

What must a GPSR listing show?

Manufacturer details, the EU Responsible Person, product identifiers (type/batch/serial), and safety warnings — shown before checkout.

The source

RuleGoose checks this against the EU General Product Safety Regulation (EU) 2023/988. Read it yourself: EUR-Lex — Regulation (EU) 2023/988 →

Check your Shopify store against EU product safety (GPSR) — free.
Answer a few questions, see exactly where you're exposed, and draft the fix. No signup, runs in your browser. Run the GPSR Ready checker →

or get one RuleGoose Score across every rule your Shopify store has to meet.

The full Shopify picture

EU product safety (GPSR) is one of several rules a Shopify store has to meet. See the full Shopify compliance checklist →, or read the platform-neutral EU product safety (GPSR) guide.

Same rule, other platforms

EU product safety (GPSR) on Etsy → EU product safety (GPSR) on Amazon → EU product safety (GPSR) on eBay → EU product safety (GPSR) on TikTok Shop →

Informational only, not legal advice, and not affiliated with the EU or Shopify. Last reviewed 2026-06-30.