TextProof · Shopify
The TCPA requires prior express written consent before marketing texts, a working opt-out (STOP), and sender identification — statutory damages run $500–$1,500 per text.
Shopify gives you the storefront and checkout, but legal compliance is on you, the merchant — Shopify's own terms make that explicit. The platform ships some tools (a cookie-banner and customer-privacy API, a hosted PCI-compliant checkout), but switching them on and configuring them correctly is your job, not Shopify's.
📦 On Shopify: Shopify merchants write their own policies, flows and disclosures, so US federal and state rules land directly on you, not on Shopify.
This rule applies to Shopify sellers who send SMS / text messages to customers. Text your customers? Check for written consent, STOP opt-out, and sender ID before you send. Not sure? The free checker tells you in about a minute — no signup.
Whatever the platform handles, you still need to be able to answer "yes" to each of these — these are the points Shopify sellers most often get caught on:
⚠️ Exposure: $500–$1,500 per text or call · Status: In force. On Shopify, that's on top of any account suspension for breaking platform policy.
Compare the penalty for every rule →
Shopify gives you the storefront, but tCPA SMS / text marketing compliance is the seller's responsibility — the platform doesn't do it for you. The free checker shows exactly where you stand in about a minute.
Yes — marketing texts require prior express written consent (a clear opt-in), and consent can't be a condition of purchase. Buying a phone list does not count as consent.
Recipients must be able to opt out (e.g. reply STOP) and you must honor it immediately and confirm it. Keep the number suppressed afterward.
Statutory damages are $500 per text, up to $1,500 for willful violations — and TCPA class actions are common and costly.
RuleGoose checks this against the US Telephone Consumer Protection Act (47 U.S.C. 227) + FCC rules. Read it yourself: TCPA on Cornell LII (47 U.S.C. 227) →
or get one RuleGoose Score across every rule your Shopify store has to meet.
TCPA SMS / text marketing is one of several rules a Shopify store has to meet. See the full Shopify compliance checklist →, or read the platform-neutral TCPA SMS / text marketing guide.
Informational only, not legal advice, and not affiliated with the FCC or Shopify. Last reviewed 2026-06-30.