ReviewProof · How-to

How to comply with FTC fake-reviews & endorsements

The FTC's fake-reviews rule bans fake/AI reviews, bought followers, undisclosed influencers, and review suppression.

Step by step

Work through these — each is a place compliance is won or lost. ReviewProof's checker verifies every one for you in about a minute.

  1. Any reviews not from real, verified customers (incl. AI)?
  2. Bought reviews, followers, likes, or views?
  3. Employees/family/insiders post reviews?
  4. Influencers/affiliates disclose the paid connection?
  5. How do you handle honest negative reviews?
  6. Give discounts/freebies for reviews?
  7. Testimonials make results/earnings claims?

The fast way

🪿 Don't do it by hand. The free ReviewProof checker walks you through each step, flags exactly what's missing, and Clause drafts the fix for you — then re-check until you're clear. No signup, runs in your browser.

What's at stake if you skip it

⚠️ Exposure: up to $53,088 per violation (FTC) · Status: Since Oct 2024. Every rule's penalty →

The source

RuleGoose checks this against the FTC reviews rule (16 CFR Part 465) + Endorsement Guides. Read it yourself: eCFR — 16 CFR Part 465 →

Check your FTC fake-reviews & endorsements compliance — free.
See exactly which steps you've missed and draft the fix in about a minute. Run the ReviewProof checker →

or read the full FTC fake-reviews & endorsements guide, or get one RuleGoose Score across every rule.

Informational only, not legal advice, and not affiliated with the FTC. Last reviewed 2026-06-30.