TikTok Shop compliance
TikTok Shop blends content and commerce, which means AI-content and advertising rules bite harder here than on a plain storefront. The platform handles discovery; the disclosures are yours. Here's each rule that applies — what it asks of you, and a free 60-second checker for each. No signup, nothing stored.
Make AI images, video, or text? From Aug 2026 the EU AI Act requires it labelled.
Use reviews, testimonials, influencers or affiliates? Penalties run to ~$53k per violation.
Collect data from EU/UK visitors? Check your privacy policy, cookie consent, and data-rights handling.
Ship physical goods to the EU? Check for an EU Responsible Person, labelling, and listing disclosures.
Sell online to EU consumers? You owe a 14-day right of withdrawal, pre-contract info, the model withdrawal form, and order confirmation on a durable medium.
Text your customers? Check for written consent, STOP opt-out, and sender ID before you send.