LabelProof · SaaS
From 2 Aug 2026, Art. 50 requires AI-generated content and chatbots to be clearly labelled and disclosed. Answer 7 questions to find where you're exposed.
SaaS businesses sit at the centre of the newer rules: you process personal data at scale, bill on recurring plans, send product and marketing email, and increasingly ship AI features — each its own compliance surface.
🏷️ For SaaS businesses: If you've added AI features or a chatbot, the EU AI Act's transparency duties apply to what you ship to EU users.
This rule applies to SaaS businesses who use AI to make images, video, audio or text (or run a chatbot). Make AI images, video, or text? From Aug 2026 the EU AI Act requires it labelled. Not sure? The free checker tells you in about a minute — no signup.
You need to be able to answer "yes" to each of these — the points SaaS businesses most often get caught on:
⚠️ Exposure: up to €15M or 3% of global turnover (AI Act Art. 99) · Status: From Aug 2026.
Compare the penalty for every rule →
If you've added AI features or a chatbot, the EU AI Act's transparency duties apply to what you ship to EU users.
The Article 50 transparency duties apply from 2 August 2026. AI-generated images, audio, video and text, and AI chatbots, must be disclosed and labelled.
Yes — AI-generated or manipulated media must be marked as artificially generated, ideally with machine-readable marking (e.g. C2PA) plus a visible label.
Yes, unless it's obvious from context. Tell users they're interacting with an AI at the start of the conversation.
RuleGoose checks this against the EU AI Act (Reg. (EU) 2024/1689) Art. 50. Read it yourself: EUR-Lex — Regulation (EU) 2024/1689 →
or get one RuleGoose Score across every rule a SaaS business has to meet.
EU AI Act content labeling is one of several rules a SaaS business has to meet. See the full SaaS compliance checklist →, or read the platform-neutral EU AI Act content labeling guide.
Informational only, not legal advice, and not affiliated with the EU. Last reviewed 2026-06-30.