LabelProof · Small business
From 2 Aug 2026, Art. 50 requires AI-generated content and chatbots to be clearly labelled and disclosed. Answer 7 questions to find where you're exposed.
📐 The honest answer: The EU AI Act's transparency duties apply by what you do, not your size — a solo creator shipping AI content or running a chatbot for EU users still has to label and disclose.
If it applies to you, here's what you need — these are the points small businesses most often miss:
⚠️ Exposure: up to €15M or 3% of global turnover (AI Act Art. 99) · Status: From Aug 2026. Regulators and plaintiffs do go after small businesses — being small is not a defence.
Compare the penalty for every rule →
The EU AI Act's transparency duties apply by what you do, not your size — a solo creator shipping AI content or running a chatbot for EU users still has to label and disclose.
The Article 50 transparency duties apply from 2 August 2026. AI-generated images, audio, video and text, and AI chatbots, must be disclosed and labelled.
Yes — AI-generated or manipulated media must be marked as artificially generated, ideally with machine-readable marking (e.g. C2PA) plus a visible label.
Yes, unless it's obvious from context. Tell users they're interacting with an AI at the start of the conversation.
RuleGoose checks this against the EU AI Act (Reg. (EU) 2024/1689) Art. 50. Read it yourself: EUR-Lex — Regulation (EU) 2024/1689 →
or read the full EU AI Act content labeling guide, or get one RuleGoose Score across every rule.
Informational only, not legal advice, and not affiliated with the EU. Thresholds can change and be fact-specific — confirm against the cited source. Last reviewed 2026-06-30.