LabelProof · US sellers
From 2 Aug 2026, Art. 50 requires AI-generated content and chatbots to be clearly labelled and disclosed. Answer 7 questions to find where you're exposed.
🌍 Short answer: Being based in the United States doesn't put you outside EU law. The EU's rules apply based on whether you offer goods or services to people in the EU — not on where your business is registered. If EU customers can buy from you, you're generally in scope.
There's no US carve-out: a US business selling into the EU is treated like any other for these rules. You may also have US equivalents (e.g. state privacy laws), but those are separate obligations from the EU rule on this page.
As a US seller, this rule generally applies once you use AI to make images, video, audio or text (or run a chatbot) and sell to, ship to, or target customers in the EU. Make AI images, video, or text? From Aug 2026 the EU AI Act requires it labelled. Not sure? The free checker tells you in about a minute — no signup.
If you're in scope, you need to be able to answer "yes" to each of these — the points sellers most often get caught on:
⚠️ Exposure: up to €15M or 3% of global turnover (AI Act Art. 99) · Status: From Aug 2026. EU regulators can act against non-EU sellers who reach EU customers.
Compare the penalty for every rule →
Being based in the United States doesn't put you outside EU law. The EU's rules apply based on whether you offer goods or services to people in the EU — not on where your business is registered. If EU customers can buy from you, you're generally in scope.
The Article 50 transparency duties apply from 2 August 2026. AI-generated images, audio, video and text, and AI chatbots, must be disclosed and labelled.
Yes — AI-generated or manipulated media must be marked as artificially generated, ideally with machine-readable marking (e.g. C2PA) plus a visible label.
Yes, unless it's obvious from context. Tell users they're interacting with an AI at the start of the conversation.
RuleGoose checks this against the EU AI Act (Reg. (EU) 2024/1689) Art. 50. Read it yourself: EUR-Lex — Regulation (EU) 2024/1689 →
or get one RuleGoose Score across every EU rule that reaches your business.
EU AI Act content labeling is one of several EU rules that can reach a US business. See the full EU compliance guide for US sellers →, or read the platform-neutral EU AI Act content labeling guide.
Informational only, not legal advice, and not affiliated with the EU. Territorial scope can be fact-specific — confirm against the cited source. Last reviewed 2026-06-30.