AccessProof · Compliance guide
Since 28 June 2025, EU-facing e-commerce must meet WCAG 2.1 AA and publish an accessibility statement.
This rule applies if you run an online shop that serves customers in the EU. Sell online to EU customers? Since June 2025 your site must be accessible (WCAG 2.1 AA). Not sure? The free checker tells you in about a minute — no signup.
In practice, AccessProof's checker looks at whether you can answer "yes" to each of these. Each one is a place sellers commonly get caught:
⚠️ Exposure: market withdrawal + member-state fines. Status: Since Jun 2025.
Statutory maximums are worst-case ceilings, not a prediction — but they're why this is worth ten minutes now. Compare the penalty for every rule →
Most businesses selling products or services online to EU consumers, since 28 June 2025. Some exemptions apply to microenterprises providing services.
In practice, WCAG 2.1 level AA — covering alt text, keyboard access, colour contrast, labeled forms, captions, and proper structure.
Yes — publish a statement describing your level of conformance and how users can report accessibility barriers.
RuleGoose checks this against the European Accessibility Act (Directive (EU) 2019/882) / WCAG 2.1 AA. Read it yourself: EUR-Lex — Directive (EU) 2019/882 →
see the penalty for every rule, or get one RuleGoose Score across every rule that applies to you.
How this rule lands depends on where you sell — what the platform handles for you and what's still on you differs. Pick yours:
This is an EU rule, but it can still apply to you if you sell to EU customers — wherever your business is registered. See what it means for where you're based:
Informational only, not legal advice, and not affiliated with the EU. Last reviewed 2026-07-04.