CCPA Ready · Compliance guide

US state privacy (CCPA/CPRA): what it is, who it applies to & how to comply

CCPA/CPRA (California) plus 10+ newer state laws require a privacy notice, a "Do Not Sell or Share" link, honoring opt-out signals, and consumer data rights. Check yours.

In force US rules

Does this apply to you?

This rule applies if you sell to or collect data from consumers in California or other US states. Sell to US consumers? California + new state laws require a privacy notice, opt-out, and a 'Do Not Sell' link. Not sure? The free checker tells you in about a minute — no signup.

What US state privacy (CCPA/CPRA) requires

In practice, CCPA Ready's checker looks at whether you can answer "yes" to each of these. Each one is a place sellers commonly get caught:

What's at stake

⚠️ Exposure: $2,500/violation — $7,500 if intentional or a minor. Status: In force.

Statutory maximums are worst-case ceilings, not a prediction — but they're why this is worth ten minutes now.

Common questions

Does CCPA apply to my business?

California's CCPA/CPRA applies above certain thresholds (revenue, data volume, or selling data), and 10+ other states have similar laws. If you sell to US consumers and collect personal data or use targeted ads, you likely need a notice and opt-out.

What is a 'Do Not Sell or Share' link?

A clear, account-free link (often "Your Privacy Choices") letting consumers opt out of the sale or sharing of their personal information — including cross-context behavioural advertising cookies.

What is GPC and do I have to honor it?

Global Privacy Control is a browser opt-out signal. Under CPRA and several state laws you must treat it as a valid opt-out of sale/sharing.

The source

RuleGoose checks this against the California CCPA/CPRA + US state privacy laws. Read it yourself: California AG — CCPA →

Check your US state privacy (CCPA/CPRA) compliance — free.
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Informational only, not legal advice, and not affiliated with California or the FTC. Last reviewed 2026-06-28.