ReviewProof · Amazon
The FTC's fake-reviews rule bans fake/AI reviews, bought followers, undisclosed influencers, and review suppression.
Amazon is a tightly-policed marketplace that pushes a lot of compliance back onto sellers through its policies — but meeting the underlying law is still yours to do. Amazon enforces, it doesn't comply on your behalf.
📦 On Amazon: Amazon's policies mirror many US rules (especially on reviews and claims), and breaking them risks suspension on top of regulator action. What Amazon handles: Amazon controls reviews and aggressively polices manipulation — soliciting or incentivising reviews violates both Amazon policy and the FTC rule.
This rule applies to Amazon sellers who use reviews, testimonials, influencers, or affiliates. Use reviews, testimonials, influencers or affiliates? Penalties run to ~$53k per violation. Not sure? The free checker tells you in about a minute — no signup.
Whatever the platform handles, you still need to be able to answer "yes" to each of these — these are the points Amazon sellers most often get caught on:
⚠️ Exposure: up to $53,088 per violation (FTC) · Status: Since Oct 2024. On Amazon, that's on top of any account suspension for breaking platform policy.
Compare the penalty for every rule →
Amazon controls reviews and aggressively polices manipulation — soliciting or incentivising reviews violates both Amazon policy and the FTC rule.
Yes — the FTC's rule (16 CFR Part 465, effective Oct 2024) bans fake or AI-written reviews, bought engagement, undisclosed insider reviews, and review suppression, with penalties up to about $53,088 per violation.
Yes — any material connection (payment, free product, or affiliate commission) must be disclosed clearly and conspicuously.
You can't deceptively suppress or threaten over honest negative reviews. Removing genuine criticism to mislead shoppers is prohibited.
RuleGoose checks this against the FTC reviews rule (16 CFR Part 465) + Endorsement Guides. Read it yourself: eCFR — 16 CFR Part 465 →
or get one RuleGoose Score across every rule your Amazon store has to meet.
FTC fake-reviews & endorsements is one of several rules a Amazon store has to meet. See the full Amazon compliance checklist →, or read the platform-neutral FTC fake-reviews & endorsements guide.
Informational only, not legal advice, and not affiliated with the FTC or Amazon. Last reviewed 2026-06-30.