TextProof · WooCommerce

TCPA SMS / text marketing for WooCommerce sellers: do the rules apply to you?

The TCPA requires prior express written consent before marketing texts, a working opt-out (STOP), and sender identification — statutory damages run $500–$1,500 per text.

In force US rules WooCommerce

How TCPA SMS / text marketing works on WooCommerce

WooCommerce is self-hosted, so almost nothing is handled for you — you own the stack, the data, and therefore the compliance. That's more control and more responsibility than a hosted marketplace.

📦 On WooCommerce: Self-hosting means US privacy, marketing and auto-renewal rules apply to you directly, and the configuration (consent, disclosures, cancel flow) is entirely yours.

Does this apply to you?

This rule applies to WooCommerce sellers who send SMS / text messages to customers. Text your customers? Check for written consent, STOP opt-out, and sender ID before you send. Not sure? The free checker tells you in about a minute — no signup.

The WooCommerce checklist

Whatever the platform handles, you still need to be able to answer "yes" to each of these — these are the points WooCommerce sellers most often get caught on:

What's at stake

⚠️ Exposure: $500–$1,500 per text or call · Status: In force. On WooCommerce, that's on top of any account suspension for breaking platform policy.

Compare the penalty for every rule →

Common questions

Do I have to handle tCPA SMS / text marketing myself on WooCommerce, or does WooCommerce cover it?

WooCommerce gives you the storefront, but tCPA SMS / text marketing compliance is the seller's responsibility — the platform doesn't do it for you. The free checker shows exactly where you stand in about a minute.

Do I need consent before texting customers?

Yes — marketing texts require prior express written consent (a clear opt-in), and consent can't be a condition of purchase. Buying a phone list does not count as consent.

What is the STOP requirement?

Recipients must be able to opt out (e.g. reply STOP) and you must honor it immediately and confirm it. Keep the number suppressed afterward.

What are TCPA penalties?

Statutory damages are $500 per text, up to $1,500 for willful violations — and TCPA class actions are common and costly.

The source

RuleGoose checks this against the US Telephone Consumer Protection Act (47 U.S.C. 227) + FCC rules. Read it yourself: TCPA on Cornell LII (47 U.S.C. 227) →

Check your WooCommerce store against TCPA SMS / text marketing — free.
Answer a few questions, see exactly where you're exposed, and draft the fix. No signup, runs in your browser. Run the TextProof checker →

or get one RuleGoose Score across every rule your WooCommerce store has to meet.

The full WooCommerce picture

TCPA SMS / text marketing is one of several rules a WooCommerce store has to meet. See the full WooCommerce compliance checklist →, or read the platform-neutral TCPA SMS / text marketing guide.

Same rule, other platforms

Informational only, not legal advice, and not affiliated with the FCC or WooCommerce. Last reviewed 2026-06-30.