LabelProof · digital products & creators

EU AI Act content labeling for digital products & creators

From 2 Aug 2026, Art. 50 requires AI-generated content and chatbots to be clearly labelled and disclosed. Answer 7 questions to find where you're exposed.

From Aug 2026 EU rules digital products & creators

What EU AI Act content labeling means for digital creators

Creators and digital-product sellers increasingly ship AI-made content, sell on marketplaces, run memberships and market hard — so AI-labeling, platform, review and subscription rules apply even without physical goods.

🏷️ For digital creators: If you sell or publish AI-generated images, audio, video or text, the EU AI Act's labeling duties apply to your content.

Does this apply to you?

This rule applies to digital creators who use AI to make images, video, audio or text (or run a chatbot). Make AI images, video, or text? From Aug 2026 the EU AI Act requires it labelled. Not sure? The free checker tells you in about a minute — no signup.

The checklist

You need to be able to answer "yes" to each of these — the points digital creators most often get caught on:

Do you sell/publish AI-generated images, audio or video?
Does any AI media depict realistic people/places/events?
Do you run an AI chatbot that talks to people?
Do you publish AI-written text to inform the public?
Is the AI label clear & shown at first sight?
AI media has machine-readable marking (C2PA)?
Use emotion-recognition / biometric categorisation?

What's at stake

⚠️ Exposure: up to €15M or 3% of global turnover (AI Act Art. 99) · Status: From Aug 2026.

Compare the penalty for every rule →

Common questions

How does eU AI Act content labeling affect digital creators?

If you sell or publish AI-generated images, audio, video or text, the EU AI Act's labeling duties apply to your content.

When does the EU AI Act labeling rule start?

The Article 50 transparency duties apply from 2 August 2026. AI-generated images, audio, video and text, and AI chatbots, must be disclosed and labelled.

Do I have to label AI-generated images?

Yes — AI-generated or manipulated media must be marked as artificially generated, ideally with machine-readable marking (e.g. C2PA) plus a visible label.

Does an AI chatbot need a disclosure?

Yes, unless it's obvious from context. Tell users they're interacting with an AI at the start of the conversation.

The source

RuleGoose checks this against the EU AI Act (Reg. (EU) 2024/1689) Art. 50. Read it yourself: EUR-Lex — Regulation (EU) 2024/1689 →

Check your EU AI Act content labeling compliance — free.
Answer a few questions, see exactly where you're exposed, and draft the fix. No signup, runs in your browser. Run the LabelProof checker →

or get one RuleGoose Score across every rule a digital products & creators business has to meet.

The full picture for digital products & creators

EU AI Act content labeling is one of several rules a digital products & creators business has to meet. See the full digital products & creators compliance checklist →, or read the platform-neutral EU AI Act content labeling guide.

Same rule, other industries

EU AI Act content labeling for SaaS → EU AI Act content labeling for cosmetics & beauty → EU AI Act content labeling for consumer electronics →

Informational only, not legal advice, and not affiliated with the EU. Last reviewed 2026-06-30.