LabelProof · consumer electronics
From 2 Aug 2026, Art. 50 requires AI-generated content and chatbots to be clearly labelled and disclosed. Answer 7 questions to find where you're exposed.
Electronics combine strict product-safety regimes, AI features, packaging/e-waste rules and warranty obligations — one of the most rule-dense categories to sell online.
🏷️ For electronics sellers: Smart / AI-enabled devices can trigger the EU AI Act's transparency duties.
This rule applies to electronics sellers who use AI to make images, video, audio or text (or run a chatbot). Make AI images, video, or text? From Aug 2026 the EU AI Act requires it labelled. Not sure? The free checker tells you in about a minute — no signup.
You need to be able to answer "yes" to each of these — the points electronics sellers most often get caught on:
⚠️ Exposure: up to €15M or 3% of global turnover (AI Act Art. 99) · Status: From Aug 2026.
Compare the penalty for every rule →
Smart / AI-enabled devices can trigger the EU AI Act's transparency duties.
The Article 50 transparency duties apply from 2 August 2026. AI-generated images, audio, video and text, and AI chatbots, must be disclosed and labelled.
Yes — AI-generated or manipulated media must be marked as artificially generated, ideally with machine-readable marking (e.g. C2PA) plus a visible label.
Yes, unless it's obvious from context. Tell users they're interacting with an AI at the start of the conversation.
RuleGoose checks this against the EU AI Act (Reg. (EU) 2024/1689) Art. 50. Read it yourself: EUR-Lex — Regulation (EU) 2024/1689 →
or get one RuleGoose Score across every rule a consumer electronics business has to meet.
EU AI Act content labeling is one of several rules a consumer electronics business has to meet. See the full consumer electronics compliance checklist →, or read the platform-neutral EU AI Act content labeling guide.
Informational only, not legal advice, and not affiliated with the EU. Last reviewed 2026-06-30.