Deadlines
When does each rule actually apply? The headline one: the EU AI Act's content-labeling duties land 2 August 2026. Here's the status of every rule RuleGoose tracks, newest obligations first — with a free checker for each. We keep this in sync as dates move.
Make AI images, video, or text? From Aug 2026 the EU AI Act requires it labelled.
Selling AI or digital products on Etsy? Check listings against the 'made by the seller' crackdown.
Run subscriptions? Check your signup & cancel flow against federal ROSCA + 30+ state auto-renewal laws.
Ship physical goods to the EU? Check for an EU Responsible Person, labelling, and listing disclosures.
Use reviews, testimonials, influencers or affiliates? Penalties run to ~$53k per violation.
Sell online to EU customers? Since June 2025 your site must be accessible (WCAG 2.1 AA).
Collect data from EU/UK visitors? Check your privacy policy, cookie consent, and data-rights handling.
Sell to US consumers? California + new state laws require a privacy notice, opt-out, and a 'Do Not Sell' link.
Send marketing emails? Check for a clear unsubscribe, your postal address, and honest headers.
Text your customers? Check for written consent, STOP opt-out, and sender ID before you send.
Accept card payments? Check that card data never touches your server and your checkout is locked down.
US website? Check the basics that drive ADA accessibility lawsuits — and avoid overlay-only fixes.
Collect data from anyone under 13? COPPA wants verifiable parental consent — and the FTC's 2025 rules just got stricter.
Ship to the EU? You likely must register for packaging EPR, pay eco-fees, label for sorting, and meet the new PPWR.
Sell online to EU consumers? You owe a 14-day right of withdrawal, pre-contract info, the model withdrawal form, and order confirmation on a durable medium.
or follow the rule-change feed.