ReviewProof · Shopify
The FTC's fake-reviews rule bans fake/AI reviews, bought followers, undisclosed influencers, and review suppression.
Shopify gives you the storefront and checkout, but legal compliance is on you, the merchant — Shopify's own terms make that explicit. The platform ships some tools (a cookie-banner and customer-privacy API, a hosted PCI-compliant checkout), but switching them on and configuring them correctly is your job, not Shopify's.
📦 On Shopify: Shopify merchants write their own policies, flows and disclosures, so US federal and state rules land directly on you, not on Shopify.
This rule applies to Shopify sellers who use reviews, testimonials, influencers, or affiliates. Use reviews, testimonials, influencers or affiliates? Penalties run to ~$53k per violation. Not sure? The free checker tells you in about a minute — no signup.
Whatever the platform handles, you still need to be able to answer "yes" to each of these — these are the points Shopify sellers most often get caught on:
⚠️ Exposure: up to $53,088 per violation (FTC) · Status: Since Oct 2024. On Shopify, that's on top of any account suspension for breaking platform policy.
Compare the penalty for every rule →
Shopify gives you the storefront, but fTC fake-reviews & endorsements compliance is the seller's responsibility — the platform doesn't do it for you. The free checker shows exactly where you stand in about a minute.
Yes — the FTC's rule (16 CFR Part 465, effective Oct 2024) bans fake or AI-written reviews, bought engagement, undisclosed insider reviews, and review suppression, with penalties up to about $53,088 per violation.
Yes — any material connection (payment, free product, or affiliate commission) must be disclosed clearly and conspicuously.
You can't deceptively suppress or threaten over honest negative reviews. Removing genuine criticism to mislead shoppers is prohibited.
RuleGoose checks this against the FTC reviews rule (16 CFR Part 465) + Endorsement Guides. Read it yourself: eCFR — 16 CFR Part 465 →
or get one RuleGoose Score across every rule your Shopify store has to meet.
FTC fake-reviews & endorsements is one of several rules a Shopify store has to meet. See the full Shopify compliance checklist →, or read the platform-neutral FTC fake-reviews & endorsements guide.
Informational only, not legal advice, and not affiliated with the FTC or Shopify. Last reviewed 2026-06-30.