ReviewProof · fashion & apparel

FTC fake-reviews & endorsements for fashion & apparel

The FTC's fake-reviews rule bans fake/AI reviews, bought followers, undisclosed influencers, and review suppression.

Since Oct 2024 US rules fashion & apparel

What FTC fake-reviews & endorsements means for fashion sellers

Apparel brands ship physical goods internationally, run heavy email/SMS marketing, and lean on reviews and influencers — so product-safety, marketing and review rules apply alongside privacy.

Does this apply to you?

This rule applies to fashion sellers who use reviews, testimonials, influencers, or affiliates. Use reviews, testimonials, influencers or affiliates? Penalties run to ~$53k per violation. Not sure? The free checker tells you in about a minute — no signup.

The checklist

You need to be able to answer "yes" to each of these — the points fashion sellers most often get caught on:

What's at stake

⚠️ Exposure: up to $53,088 per violation (FTC) · Status: Since Oct 2024.

Compare the penalty for every rule →

Common questions

How does fTC fake-reviews & endorsements affect fashion sellers?

Apparel brands ship physical goods internationally, run heavy email/SMS marketing, and lean on reviews and influencers — so product-safety, marketing and review rules apply alongside privacy. Use reviews, testimonials, influencers or affiliates? Penalties run to ~$53k per violation.

Are fake reviews illegal?

Yes — the FTC's rule (16 CFR Part 465, effective Oct 2024) bans fake or AI-written reviews, bought engagement, undisclosed insider reviews, and review suppression, with penalties up to about $53,088 per violation.

Do influencers have to disclose paid posts?

Yes — any material connection (payment, free product, or affiliate commission) must be disclosed clearly and conspicuously.

Can I delete negative reviews?

You can't deceptively suppress or threaten over honest negative reviews. Removing genuine criticism to mislead shoppers is prohibited.

The source

RuleGoose checks this against the FTC reviews rule (16 CFR Part 465) + Endorsement Guides. Read it yourself: eCFR — 16 CFR Part 465 →

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The full picture for fashion & apparel

FTC fake-reviews & endorsements is one of several rules a fashion & apparel business has to meet. See the full fashion & apparel compliance checklist →, or read the platform-neutral FTC fake-reviews & endorsements guide.

Same rule, other industries

FTC fake-reviews & endorsements for cosmetics & beauty → FTC fake-reviews & endorsements for supplements & wellness → FTC fake-reviews & endorsements for consumer electronics → FTC fake-reviews & endorsements for food & beverage → FTC fake-reviews & endorsements for digital products & creators →

Informational only, not legal advice, and not affiliated with the FTC. Last reviewed 2026-06-30.