ReviewProof · supplements & wellness
The FTC's fake-reviews rule bans fake/AI reviews, bought followers, undisclosed influencers, and review suppression.
Supplements are the most claims-sensitive category online: health and efficacy claims, reviews and subscriptions all draw regulator attention on top of the standard privacy rules.
🏷️ For supplement sellers: Health claims via reviews and influencer endorsements are exactly what the FTC targets — substantiate claims and disclose material connections.
This rule applies to supplement sellers who use reviews, testimonials, influencers, or affiliates. Use reviews, testimonials, influencers or affiliates? Penalties run to ~$53k per violation. Not sure? The free checker tells you in about a minute — no signup.
You need to be able to answer "yes" to each of these — the points supplement sellers most often get caught on:
⚠️ Exposure: up to $53,088 per violation (FTC) · Status: Since Oct 2024.
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Health claims via reviews and influencer endorsements are exactly what the FTC targets — substantiate claims and disclose material connections.
Yes — the FTC's rule (16 CFR Part 465, effective Oct 2024) bans fake or AI-written reviews, bought engagement, undisclosed insider reviews, and review suppression, with penalties up to about $53,088 per violation.
Yes — any material connection (payment, free product, or affiliate commission) must be disclosed clearly and conspicuously.
You can't deceptively suppress or threaten over honest negative reviews. Removing genuine criticism to mislead shoppers is prohibited.
RuleGoose checks this against the FTC reviews rule (16 CFR Part 465) + Endorsement Guides. Read it yourself: eCFR — 16 CFR Part 465 →
or get one RuleGoose Score across every rule a supplements & wellness business has to meet.
FTC fake-reviews & endorsements is one of several rules a supplements & wellness business has to meet. See the full supplements & wellness compliance checklist →, or read the platform-neutral FTC fake-reviews & endorsements guide.
Informational only, not legal advice, and not affiliated with the FTC. Last reviewed 2026-06-30.